Inspired by various vintage optical-illusion apparatus, which were the pre-cursor to cinema & television,(Zoetropes, Praxiniscopes, Phenakistoscopes, Flip-books, Kinestoscopes, Mutoscopes, Thaumatropes....to name a few!) - our toys will deliver a real and novel distinction to the rest of the market.

With the expert manufacturing management of Matt Nuccio of Design Edge, an array of designs are in the pipeline for cots, prams, walkers and role-play items - and it needn't stop at toys for children, the low tech makes a relaxing desk toy for instance.

The toys encourage physical activity, help in the development of fine motor skills, cognitive learning, hand-to-eye co-ordination, understanding of cause & effect etc.

The pictures/animation themselves can be anything. Currently, they provide sweet / funny short cartoons but the tech can be used to help teach the alphabet, numbers, animals, colours etc.

The scope is infinite and each toy will be manual, so no need for batteries … just youthful energy : )

BLANK

THE BACKSTORY
During my career, I have worked in film production and typically we shot on 35mm film, before high res. video and digital. Perhaps that history of seeing one frame at a time was key.
Cut (or rather, slowww fade..!) to having young children. The children's pet hamster's wheel reminded me of a zoetrope (a Victorian optical illusion toy which is a drum housing progressively changing pictures, with viewing slits).
I set about creating my own versions of zoetrope and the (now patented) rolling zoetrope-wheel was born.
Numerous iterations and 14 years later I am proud to be finally at launch stage.

Movies Inc will be the brand for animating toys, produced by Squeak Ltd.